Every day, businesses collect millions of customer interactions through websites, mobile apps, support channels, emails, and CRM systems. While this data is abundant, organizations still struggle to decide who to engage, when to engage, and what action to take next. Existing CRM platforms store information but lack the ability to reason, adapt, and continuously improve from customer outcomes. Challenge: Build an AI-powered intelligence layer that transforms CRM data into real-time, explainable, and self-improving business decisions to increase customer retention, maximize revenue, and reduce manual effort.
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