One idea
Window functions calculate across a group of rows, but they do not collapse rows like GROUP BY does.
Use them when you want each row to stay visible, with an extra rank, running total, or share added beside it.
Why windows matter
Product questions often need both detail and comparison. Example: which feature got the most events this week, and what share of total activity did each feature get?
GROUP BY can give one row per feature. A window can then rank those rows and add totals without writing a separate query for every metric.